Tips & Tricks to Engage Your Customers Online

Those of us of a certain age recognize the quote used as the title of this article. It became a key marketing slogan for a particular presidential candidate from Arkansas. Like him or hate him, he was very good at marketing himself to the public, and he connected with people in a way that few other candidates have. He made people feel like he cared; he heard them, and he really felt their pain. It’s called empathy, and we could all use a little of it. Or perhaps, do a little better at exercising it.

As small business owners, we know our employees are our most valuable asset. But here, we aren’t talking about our specific employees but the character traits that will set up a successful web strategy. I have compiled a list of three key characteristics that I believe will set up a team for success.

Have you ever brainstormed what you want your website to do for your business, or did you scramble to put something online because that’s what you should do?